SALTi

Small Data Solution
for Precise Targeting
and Clear Decision-Making

Small Data Solution
for Precise Targeting
and Clear Decision-Making

Enterprise Small Data Solution SALTi

Enterprise Small Data Solution SALTi

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Dashboard

SALTi provides a concise
and accurate decision-making
environment through data.

SALTi provides a concise and accurate decision-making environment through data.

SALTi structures customer choice context—selection criteria, churn reasons, resistance factors—into attribute data.
Through structured data, we reveal customer decision patterns and build small data that leads to strategic execution.

SALTi structures customer choice context—selection criteria, churn reasons, resistance factors—into attribute data.
Through structured data, we reveal customer decision patterns and build small data that leads to strategic execution.

Analysis and Methods
That Lead to
Execution and Results

Analysis and Methods That Lead to Execution and Results

TraditionalTraditional
Metric-focused data: logs, clicks, conversion rates
Auto-collected after behavior occurs
Conversion rate interpretation focus
Based on hypotheses and estimates
Cannot apply immediately
Only confirms performance metrics
Repeated estimation
Data Input
Data Collection
Analysis Perspective
Decision Making
Execution Speed
Result Verification
Learning Structure
SALTiSALTi
Customer behavior + reasons for choice data
Direct context collection via conversational surveys
Structured selection criteria
Based on evidence data
Immediately applicable
Simultaneous performance + reason verification
Data asset accumulation
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SALTi systematically provides
all stages of small data.

SALTi systematically provides all stages of small data.

Collect → Structure → Analyze → Manage → Execute → Expand

SALT's Core Engine,

SALT's Core Engine,

SMTI Customer Typing Model

SMTI Customer Typing Model

Based on various psychological typologies,
with 4 tendency indicators and
16 Q&A responses,
into 256 types,
Salt Mine's patented data model
that precisely defines customer tendencies

Based on various psychological typologies,
with 4 tendency indicators, 16 Q&A responses, into 256 types,
Salt Mine's patented data model that precisely defines customer tendencies

Dashboard

Use the Small Data
Value Chain as
One Solution

Use the Small Data Value Chain as One Solution

Conversational Survey

Conversational Survey

Survey Templates
Shareable Between Users

Survey Templates Shareable Between Users

Conversational Survey

BI Dashboard

BI Dashboard

Visualization Tool
to Understand Type &
Segment Results at a Glance

Visualization Tool to Understand Type & Segment Results at a Glance

BI Dashboard

AI Model

AI Model

Automate the
Entire Process from
Survey Creation to Data Analysis

Automate the Entire Process from Survey Creation to Data Analysis

AI Model

Data Analysis Tool

Data Analysis Tool

Establish Data
Management Systems and
Build Purpose-Specific Data Marts

Establish Data Management Systems and Build Purpose-Specific Data Marts

Data Analysis Tool

Data Marketplace

Data Marketplace

Data Trading and
Monetization Channel
Connecting Suppliers and Consumers

Data Trading and Monetization Channel Connecting Suppliers and Consumers

Data Marketplace
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Immediately Executable SALTi

Immediately Executable SALTi

Segment ConfigurationSegment ConfigurationSegment Configuration
Campaign TargetingCampaign TargetingCampaign Targeting
Promotion Benefit DesignPromotion Benefit DesignPromotion Benefit Design

Transform Customer
Choice Context into
Actionable Data

Transform Customer Choice Context into Actionable Data

Survey UX That
Drives ResponsesSurvey UX That
Drives ResponsesThrough a concise Q&A environment, we reduce fatigue
and create an experience where customers actively respond.Through a concise Q&A environment, we reduce fatigue
and create an experience where customers actively respond.
Analysis Results
That Drive RevenueAnalysis Results
That Drive RevenueFollowing analysis, it connects to real business execution,
driving changes in conversion rates and revenue.Following analysis, it connects to real business execution,
driving changes in conversion rates and revenue.
Data Assets That
Grow Stronger Over TimeData Assets That
Grow Stronger Over TimeBy structuring context data into attribute data,
we build powerful, long-term data assets.By structuring context data into attribute data,
we build powerful, long-term data assets.

Designing Moments
That Require Decisions

Designing Moments That Require Decisions

Data Expansion

Expand Accumulated
Small Data into
External Assets

Expand Accumulated
Small Data into
External Assets

Classification and attribute data (excluding sensitive info)
can be externally utilized via the marketplace,
expanding beyond internal decisions into new data revenue
and usable structures.

Classification and attribute data (excluding sensitive info)
can be externally utilized via the marketplace,
expanding beyond internal decisions into new data revenue
and usable structures.

Attribute DataAttribute Data
→
Data UtilizationData Utilization
→
Data RevenueData Revenue
Quick Validation

Quickly Validate
Decision Structures
with PoC

Quickly Validate
Decision Structures
with PoC

With a 2-week pilot, from goal setting
to execution and actual performance verification,
quickly validate and adopt based on usability.

With a 2-week pilot, from goal setting
to execution and actual performance verification,
quickly validate and adopt based on usability.

Goal SettingGoal Setting
→
ExecutionExecution
→
Performance CheckPerformance Check
→
ValidationValidation

Decide with Small Data.

Decide with Small Data.

SALTi designs data into strategy
and accumulates it as assets.

SALTi designs data into strategy and accumulates it as assets.

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